Content: Loc

Coop Naturaplan Werbelok

 

A guaranteed eyecatcher – 365 days a year

 

Thank you for your interest. We are pleased to provide you with information about the unique communication possibilities offered by an advertising locomotive. Available as a FullWrap of an SBB passenger locomotive or an SBB Cargo freight locomotive.

 

Benefits

In addition to an exclusive, high-impact and appealing advertising format, you benefit from a positive image transfer and an association with the strong attributes of SBB – and you are able to tell your customers, employees, partners and the media a unique story that will be remembered for a long time.

Scope of services

  • Territory: SBB passenger locomotives operate in national long-distance traffic
  • Territory: SBB Cargo freight locomotives operate in national long-distance traffic (90%) and in neighbouring countries such as Germany and Italy (10%)
  • Kilometres covered (as a guide): 285,000 km per year (corresponds to approx. seven times around the world)
  • Duration: The minimum booking period is one year (locomotive in operation 365 days)
  • Technical data: Length: 18.5 m, height: 4.3 m
  • Vehicle surface area: 80 m² on each side
  • Advertising area = vehicle surfaces minus window surfaces and surfaces for legally required notices
  • Potential reach of advertising with SBB passenger locomotives: An advertising locomotive can be seen by up to a million people per day. Around 450,000 GA Travelcards and 2,340,000 Half Fare Travelcards are in circulation.
  • Advertising rate for SBB passenger locomotive: CHF 240,000 per year
  • Advertising rate for SBB Cargo freight locomotive: CHF 120,000 per year
  • If you decide to go ahead before the end of March 2021, APG|SGA will offer you a 20% discount on the media price!
  • Cost of production: SBB passenger locomotives approx. CHF 80,000 (guide price; varies depending on specific execution)
  • Cost of production: SBB Cargo freight locomotives approx. CHF 30,000 (guide price; varies depending on specific execution)
  • Production lead time: Production takes around four months from planning to rollout

Additional services

Explore further ways to communicate your message on advertising locomotives and appeal to your target audience. Some ideas are provided below. We will be happy to advise you in person and recommend suitable measures.

  • Making of: Document the creation of your advertising locomotive with videos and photos that can also be used in your communication measures.
  • Launch ceremony: Organise a launch ceremony with employees, partners, customers and the media, and present your advertising locomotive for the first time on a platform or in an industrial setting.
  • Rollout and in motion: Offer exclusive insights and perspectives with videos and photos of the rollout and your advertising locomotive in motion throughout the year.
  • Cab rides*: Offer rides in the cab as giveaways or competition prizes. Two people can ride in the cab of your locomotive for half a day, offering them an insight into a typical working day of a train driver and letting them experience the speed and technology up close.
  • Special rides*: Hire one or more carriages for special occasions – the maiden voyage of the advertising locomotive with media representatives, or an employee or customer event. Rent a carriage or two as an interesting setting for a seminar or workshop, for example, and travel to a beautiful location at the same time.
  • Competitions*: Get people talking about your advertising locomotive with competitions. For example, you could ask your customers to guess how many kilometres the advertising locomotive has already covered (the figure is reported to you each month). Or ask your customers to post their selfies with your advertising locomotive on social media, and hold a special event to award prizes for the best ones.
  • Other possibilities: Combine your message on the advertising locomotive with RailPosters inside the carriages, or have mini advertising locomotives produced in H0 scale (1:87) to sell or give away. We will be happy to advise you and recommend specific measures to suit your needs.
  • Advertising train options*: An advertising locomotive offers you too little space for your advertising message? We would be happy to advise you on the implementation of an entire advertising train.

* These additional services are only available for SBB passenger locomotives.

 

Further technical details about execution, along with information about additional services, are provided via these links: FullWrap_of_an_SBB_passenger_locomotive_2021_e (1.2 MB) / FullWrap_of an SBB Cargo freight locomotive_2021_e (741.4 KB)

 

Creative examples

Some creative examples are shown in the image gallery below. Five passenger locomotives and two freight locomotives.

Contact form

Don’t miss this unique opportunity! Complete the form below and we will contact you to discuss the best solution for your needs.

     

 

We look forward to hearing from you and will be pleased to answer any questions.

 

Contact

Markus Fischer

Head of Sales Consulting Transport Advertising

Email: markus.fischer@apgsga.ch

T +41 58 220 73 55

M +41 79 904 22 67