Content: SBB indoor advertising

Full steam ahead at a low CPM

Send your posters on a journey and reach people from all walks of life and all social strata – both nationally and regionally – at a low CPM.

The landscape format SBB RailPosters for long-distance trains (InterCity, InterCity tilting train and InterRegio) and for the S-Bahn, as well as the portrait format SBB RailMidiPosters are placed where passengers can see them well: in 1st and 2nd class cars as well as in the boarding area. Passengers travelling for leisure and business purposes, families, young people, senior citizens, employees, managers, politicians, pupils and students: in short – people from all walks of life and all social strata. You will maximise your advertising reach for each of these target groups, both nationally and regionally, at a low CPM.

 

 

Market Studies

Please note: the brochures are only available in German.

Market survey 2014

Our current RailPoster usage study confirms that your advertising is truly going places on our trains. Here we’ve put together an overview of the key highlights – see the PDF below for more details:

  1. Our passengers currently spend an average of 69 minutes on long-distance trains, which is up from 63 minutes in 2011.
  2. Up to 84 percent of all travellers – on both long-distance and regional services – pay attention to the messages on RailPosters during their journey.
  3. Up to 47 percent are interested in products and services on RailPosters. Up to 55 percent of them say they have bought products or used services in response to the advertisements on RailPosters.

SBB Long-distance services

Across the country: Advertising impact all the way to the population centres.

Reach all of Switzerland with just one medium. With an ad placement on InterCity and InterRegio trains as well as the InterCity tilting trains, you can advertise directly to your target group – at an attractive price: 24.8 million contacts in 4 weeks for just 95,241 francs (600 RailPosters in 50% of all coaches in the IC, ICN and IR fleet). That means a CPM of just 3.84 francs for the whole of Switzerland.

The Zurich S-Bahn

Reach Switzerland’s largest economic region with just one medium. With The Zurich S-Bahn you can advertise directly among your target group at an attractive price: 29.5 million contacts in 4 weeks for just 63,494 francs (400 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 2.15 francs for Switzerland’s most important economic region, Zurich.

Basel S-Bahn

Reach the attractive economic region in the border triangle - Switzerland, Germany, France - via a single medium. With a placement on the Basel S-Bahn system, you can advertise directly to your target group - at an attractive price: 8.1 million contacts in 4 weeks for just 11,905 francs (75 RailPosters in 50% of all coaches of the S-Bahn fleet). That means a CPM of just 1.47 francs for all of Northwest Switzerland.

S-Bahn in Eastern Switzerland

Reach the extensive economic region of Eastern Switzerland with just one medium. With Thurbo you can advertise directly among your target group at an attractive price: 9.7 million contacts in 4 weeks for just 11,905 francs (75 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 1.22 francs for Eastern Switzerland.

The entire region with just one medium. The “400 S-Bahn Zurich RailPoster + 75 Thurbo RailPoster”, the advertising pays for itself.

Zug/Lucerne S-Bahn

Reach the important economic region of Central Switzerland with just one medium. With Zug/Lucerne S-Bahn you can advertise directly among your target group at an attractive price: 7.2 million contacts in 4 weeks for just 14,286 francs (90 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 1.98 francs for Central Switzerland.

Grison S-Bahn

Reach the tourist region of the Grisons with just one medium. With Grisons S-Bahn you can advertise directly among your target group at an attractive price: 2.5 million contacts in 4 weeks for just 11,905 francs (75 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 4.79 francs for the whole of the Grisons.

Because the newest coaches of the RhB fleet are not equipped with RailPoster frames, RailPosters and RailMidiPosters are only displayed in older coaches.

Ticino TILO S-Bahn

Reach the cross-border economic region of Ticino with just one medium. With Ticino S-Bahn (TILO) you can advertise directly among your target group at an attractive price: 3.1 million contacts in 4 weeks for just 11,905 francs (75 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 3.85 francs for the whole of Ticino.

Vaud S-Bahn

Reach the important economic region of Lausanne with just one medium. With Vaud S-Bahn (RER) you can advertise directly among your target group at an attractive price: 6 million contacts in 4 weeks for just 7,937 francs (50 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 1.32 francs for the Greater Lausanne area.

Geneva S-Bahn

Reach the international economic region of Geneva with just one medium. With S-Bahn Geneva you can advertise directly among your target group at an attractive price: 3.1 million contacts in 4 weeks for just 7,143 francs (45 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 2.30 francs in and around the metropolis of Geneva.

 

 

Train advertising planning

Plan your advertising campaign now: