SBB external advertising: design your moving gigaposter
Make new contacts every minute
Put your company in the limelight. Switzerland is your stage and Switzerland's most reliable means of transport is your messenger. You decide where you need to raise your game and we'll drive your message home. Nationally with SBB's advertising locos or regionally with the RhB advertising loco, with advertising trains and power-car publicity blocks – a much-noticed mobile advertising space some 100 metres long! In this way you convey your message not only to passengers and other rail station users but also to numerous people along the way. Use the design generator to personally design your advertising loco or your advertising train as you think best.
Market survey 2016
Recognition and likability
The advertising locomotive is a recognised advertising platform among 71 percent of the population in cities and agglomerations along the long-distance network, with 74 percent finding it likable and 70 percent finding it creative and original. In June 2016, 56 percent of respondents had personally seen an advertising locomotive. These statistics are taken from a Blue Eyes Marketing study conducted in 2016.
The advertising locomotives
High time to turn heads.
With your own advertising locomotive you can conquer Switzerland, so to speak, as the train travels. For, with your moving billboard of up to 2 x 80 m2, you can reach millions of commuters as well as people along the rail routes. Your company’s superb image is therefore guaranteed to impress, both nationally and regionally.
- Advertising Locomotives (in German) (225.6 KB)
The advertising trains
On tour with your giant mobile poster.
Tap into the largest Swiss economic areas with your own advertising train. With the moving gigaposter of up to 100 metres in length, you can reach millions of commuters as well as many people along the rail routes. Your company’s superb image is therefore guaranteed to impress.
The power-car blocks