Content: SBB indoor advertising

Full steam ahead at a low CPM

Send your posters on a journey and reach people from all walks of life and all social strata – both nationally and regionally – at a low CPM.

The landscape format SBB RailPosters for long-distance trains (InterCity, InterCity tilting train and InterRegio) and for the S-Bahn (regional trains), as well as the portrait format SBB RailPosterMidi are placed where passengers can see them well: in 1st and 2nd class cars as well as in the boarding area. Passengers travelling for leisure and business purposes, families, young people, senior citizens, employees, managers, politicians, pupils and students: in short – people from all walks of life and all social strata. You will maximise your advertising reach for each of these target groups, both nationally and regionally, at a low CPM.

 

 

Market Studies

Please note: the brochures are only available in German.

Market survey 2014

Our current RailPoster usage study confirms that your advertising is truly going places on our trains. Here we’ve put together an overview of the key highlights – see the PDF below for more details:

  1. Ppassengers spend an average of 69 minutes on long-distance trains.
  2. Up to 84 percent of all travellers – on both long-distance and regional services – pay attention to the messages on RailPosters during their journey.
  3. Up to 47 percent are interested in products and services on RailPosters. Up to 55 percent of them say they have bought products or used services in response to the advertisements on RailPosters.

SBB Long-distance services

Advertising impact all the way to the population centres across the country

Reach all of Switzerland with just one medium. With an ad placement on InterCity and InterRegio trains you can advertise directly to your target group – at an attractive price: 24.8 million contacts in 4 weeks for just 95,241 francs (600 RailPosters in 50% of all coaches in the IC, ICN and IR fleet). That means a CPM of just 3.84 francs for the whole of Switzerland.

Factsheet long-distance services (in German)

The Zurich S-Bahn (suburban train)

Reach Switzerland’s largest economic region with just one medium. With The Zurich S-Bahn you can advertise directly among your target group at an attractive price: 29.5 million contacts in 4 weeks for just 63,494 francs (400 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 2.15 francs for Switzerland’s most important economic region, Zurich.

Factsheet Zürich S-Bahn (in German)

Basel S-Bahn (suburban train)

Reach the attractive economic region in the border triangle - Switzerland, Germany, France - via a single medium. With a placement on the Basel S-Bahn system, you can advertise directly to your target group - at an attractive price: 8.1 million contacts in 4 weeks for just 11,905 francs (75 RailPosters in 50% of all coaches of the S-Bahn fleet). That means a CPM of just 1.47 francs for all of Northwest Switzerland.

 

Factsheet S-Bahn Basel (in German)

Eastern Switzerland S-Bahn (suburban train)

Reach the extensive economic region of Eastern Switzerland with just one medium. With Thurbo you can advertise directly among your target group at an attractive price: 9.7 million contacts in 4 weeks for just 11,905 francs (75 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 1.22 francs for Eastern Switzerland.

The entire region with just one medium. The “400 S-Bahn Zurich RailPoster + 75 Thurbo RailPoster”, the advertising pays for itself.

Factsheet S-Bahn Ostschweiz (in German)

Zug/ Lucerne S-Bahn (suburban train)

Reach the important economic region of Central Switzerland with just one medium. With Zug/Lucerne S-Bahn you can advertise directly among your target group at an attractive price: 7.2 million contacts in 4 weeks for just 14,286 francs (90 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 1.98 francs for Central Switzerland.

Factsheet S-Bahn Zug/Luzern

Ticino TILO S-Bahn (suburban train)

Reach the cross-border economic region of Ticino with just one medium. With Ticino S-Bahn (TILO) you can advertise directly among your target group at an attractive price: 3.1 million contacts in 4 weeks for just 11,905 francs (75 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 3.85 francs for the whole of Ticino.

Factsheet S-Bahn Tessin (in German)

Vaud S-Bahn (South-Western Switzerland suburban train)

Reach the important economic region of Lausanne with just one medium. With Vaud S-Bahn (RER) you can advertise directly among your target group at an attractive price: 6 million contacts in 4 weeks for just 7,937 francs (50 RailPosters in 50% of all coaches of the S-Bahn fleet). This translates into a CPM of just 1.32 francs for the Greater Lausanne area.

Factsheet S-Bahn Waadt (in German)

Léman Express (suburban train)

December 15th marks the starting point of Léman Express on the recently built cross-border train routes between Switzerland and France, across the south-western region of Lake Geneva. The completion of this major railway project means a significant improvement of the public transportation network in the metropolitan region of Geneva with more than 50 000 commuters expected every day.

Advertising inside the carriages of Léman Express reaches a broad target group within the population of the internationally focused, economic centre of Geneva.

Offers and prices Léman Express (in German)

 

Extend the reach of your SBB train advertising campaign, using the same standardized advertising formats across Switzerland. Discover the advertising opportunities provided by a large number of regional railway companies across all regions of Switzerland.

To learn more, please contact us.

 

Train advertising planning

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